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Open Access Article

How CSR Shapes Reputation: A Culture-Moderated, Multi-Mediation Model of Image, Knowledge Creation, and Stakeholder Engagement in IT Firms

Israr Ahmad
17-28
Abstract Views : 249
Download :233
10.36923/imf.v1i1.401

Abstract: This study examines the influence of Corporate Social Responsibility (CSR) on corporate reputation in Pakistan’s information technology (IT) sector, incorporating corporate image, knowledge creation, and stakeholder engagement as mediating variables, and organizational culture as a moderating factor. Drawing on stakeholder theory and the knowledge-based view, the study employs a quantitative research design using data collected from 302... [...] Read more

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Published Volumes

2026 - 2026

2026
Vol. 1 No. 1 (2026)
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This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.
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